Run 4 Everett

Monday, January 17, 2011

A New Logo

Recently, we (Steph) have been busy trying to get coordinated with the non profit so we can make sure all proceeds from race will get to Kate Cares.  And we (Dave) have been getting ahead of the more important details and focusing on what the race logo might look like. Since it is basically an exercise in choosing the right font it was narrowed down to 2 dozen or so fonts, then we started playing with upper and lowercase, etc. But the entire time, the number "4" with the star remained (I'll explain more about that in a minute). After the initial 2 dozen options, it was narrowed down again to about a dozen, then we weeded through those and got down to 3.  Finally, we landed on what was the first one created. We chose it because it was playful, yet readable and had some similarities to where I originally started a few months ago. So without further ado, here is the new logo for the Inaugural Run 4 Everett:

Now, a little insight into the design... as I mentioned, we wanted something a little more playful and the up and down lettering reminds us of a child running and playing. The "4" with the star is a little more personal to Everett for a couple of reasons: In the nursery we prepared for him, we stenciled sail boats with a star on the sail on the walls all around the room (see photo below). So the "4", is a little like the shape of a sail.  The Star is very special to us. After Everett's death we told our daughter, Lilli, that her brother Everett was up in heaven and that she could see his star  in the sky every night. It was something that provided comfort to us all. And to make it even more special still, Lilli's school had a star named after Everett. We received a certificate with the star name and location in the celestial sky.
The final element is the "waves" which again ties back to the sail boat, but also represents the rolling hills at Fort Harrison State Park that Everett would have played on (and one of the reasons we chose it for the race location). We now feel we have a logo that symbolizes our little angel a little better. I'll get the header to the blog updated shortly, but first things first. Now back to the important stuff of trying to get connected to a non profit so we can start approaching businesses to be event sponsors - without either, there won't be a race.



  1. I just found your blog through your story on Faces of Loss, Faces of Hope. I wanted to tell you how extremely sorry I am for your loss. I lost my twin boys on August 15, 2010. They were born premature and passed away shortly after birth. I seen it said you were from Indianapolis. I live in Camby, just about 30 minutes from downtown Indy. I know we don't know each other but I know your pain and if you ever need to talk or anything, I am here.

    Wishing you peace,

  2. Hi Trena, I am so sorry for the loss of your little boys. They were so close to Evertt's birth date too. I am guessing we might be close to the same part in the grieving process. I know right where Camby is. It looks like from your picture you have two other children. How are they coping with the loss of their brothers?

  3. Yes, I have two daughter's. My 2 year old really doesn't understand everything. She will look at the boys' pictures and say, "miss bub-bubs". My 5 year old though, is having a really difficult time. She cries for them. In the beginning she would ask when they were coming back. Now she understands that they won't and just says, "I wish my brothers were here." It is definitely a rough process, taking things one day at a time. 5/6 months out is proving to be tough.